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Old 04-01-2007, 09:23 AM
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Default Pokemon Discussion at KidScreen West Conference!

Pokemon Discussion at KidScreen West Conference!

Pokemon will be one of the topics of discussion this year's KidScreen West conference. The speakers include: Eddie Hayden from JAKKS Pacific (Director of Male Action), Bob Higgins from Cartoon Network (Senior Vice President of Programming and Development), and Holly Rawlinson from Pokemon USA (Vice President of Licensing and Entertainment).

Case Study – Pokemon Takes the Driver's Seat
2006 marked a year of big changes for Pokemon. Most notably taking all their own licensing initiatives in-house, aligning with a new broadcast network and a overhauling their licensee and partner list. Find out the strategy behind the realignment and how they are managing their partnerships to ensure long-term relationships that strengthen both the brand and the retail sales.
The KidScreen West will be held on May 14-15, 2007, at Santa Monica, California. You can visit the official KidScreen West website here:


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