PE2K Recap - Kidscreen West!
A couple weeks ago, I attended the Kidscreen West conference. One of the sessions was a case study discussion on Pokemon titled "Pokemon Takes the Driver's Seat". The speakers include: Holly Rawlinson from Pokemon USA (Vice President of Licensing and Entertainment), Greg Fountain from Cartoon Network (Senior Director of Consumer Marketing), and Eddie Hayden from JAKKS Pacific (Director of Male Action).
If you want to read about what was discussed during that session, you can read my article on that here: PE2K at Kidscreen West
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