Oct 16

Po Bronson, author of the book “NurtureShock: New Thinking About Children” and a Newsweek blogger, has posted an
essay about how Pokemon has helped his son’s math and reading. They were reluctant to allow their son to have any Pokemon cards in the beginning, but soon saw the benefits of Pokemon:
That following school year, in his first-grade class, Pokémon became social currency. About half his class was entranced by the cards. At times it seemed ridiculous, but then I’d hear my son plop down two cards and talk out more complicated math problems than anything he saw at school: “160HP minus 110HP plus 30 resistance points minus 20 weakness points equals 60 points left,” he’d say, then plop down two more cards to solve.
I didn’t know then what I know now: Through this repetition, his brain was transforming. Heavily used neurons were learning to fire together, and these chains of neurons were becoming myelinated in thin sheaths of fat; by this process, “gray matter” is converted into “white matter.” The sheath surrounding the nerves acts as an electrical insulator, increasing neural speed by 100-fold. Active repetition also began tuning up the nerve capsules that connected his prefrontal cortex to his parietal cortex in the back of the brain. When these superhighways of nerve tissue come on board, the brain learns to delegate math to the back of the brain, making computation speed radically faster.
While we weren’t aware of the neuroscience, it was plainly obvious: Pokémon cards were making our son’s brain really fast at elementary-school math. I began to buy him cards. Lots of cards.
The second half of first grade, our son started reading the fine-print paragraphs on the cards. He got more reading time in through his love of Pokémon than he ever did at night, when we handed him books. He did read the books out loud to us, but it was a necessary chore. Pokémon was never a chore. And I noticed the paragraphs on the cards were syntactically far more complicated than anything he read in books. Soon, the same brain transformation that drove his math speed was reproduced with his reading speed.
Pokémon had taken over his brain. But in ways my wife never expected. Early in second grade, his math teacher told us he was as fast at math as the fifth graders. Not bad for a kid turned away by most of the local private schools prior to kindergarten.
Po Bronson has another follow-up posting here as well: Marshmallow Boy vs. The Pokemon Kid – The Neuroscience of Children’s Passions